Core Values

Less, but Better

Focus on getting the right stuff done, not the most stuff. “Think 80/20.”

We believe doing better often means doing less. Less-but-better meetings; we don’t have a lot of meetings, and the meetings we do have are focused and effective. We focus on landing the best possible clients/partners, not the most clients; we’d rather build deep, lasting relationships with a few companies than have small projects with dozens. A great team is much more valuable than a big team; we’re not against growth, but we fight the agency model of just “adding bodies” (that are often expendable).

Entrepreneurial Mindset

We take ownership and pride in our work and move at startup speed. “Done well today is better than perfect tomorrow.”

We take ownership in our work. We are scrappy; we accomplish a ton with limited resources. We are proactive; we naturally find opportunities for improvement because we care and err on the side of taking action and asking for forgiveness (vs. permission). Build for change; we move fast, experiment, and listen to users.

Invest in People

We put a high value on building relationships with coworkers, clients, friends, and family. “People first.”

We believe in investing in personal relationships (employees and clients) and getting to know the whole person.

Grit

We are relentless, passionate, dedicated doers. “Passion and persistence.”

We believe that one of the most predictable measures of personal and professional success is not how much natural talent we have - it’s what we do with our gifts. There is a unique blend of passion and persistence towards a singular goal that is the X factor in high achievers. The top achievers know where they are going, are passionate about it, and have a routine and a plan (that they stick to) for getting there. You will have days where you just can’t figure out a particular bug and it beats you up for the day. That sucks. Take a break, come back the next day, and try again.